the future shape of wine drinking
As has already happened with screw-top bottles, we are witnessing a slow but decisive shift in attitudes towards a new way of packaging wine.
For restaurants and bars the growing demand for wine “by the glass” means that buying in all wine by the bottle is often pricy and impractical, especially given that the wine itself represents, at most, 40% of the final cost.
In nations like France and the USA many wines of notable quality are already available in bag-in-box packaging and the modern boxes themselves offer a level of quality in terms of conservation, transportability and ease of storage that now equals or even outclasses that of glass bottles.
Bag-in-box packaging protects wine from the light and the air, perfectly conserving the wine's taste; it saves the need for decanting, it is light-weight, easily handled and unbreakable and, importantly, it is environmentally friendly and inexpensive to recycle.
We have been using bag-in-box containers for our more modest table wines for several years, and have now decided to extend the range on offer to include more serious wines, both white and red.
To begin with we are offering two new boxed wines, one white: a Grechetto, and one red: a blend of Merlot and Montepulciano d'Abruzzo. Standard box sizes are 3 litres and 10 litres, but 5 litre and 20 litre boxes are also available on request. Please note that we will only be selling these wines direct to the consumer (restaurants, wine bars and private customers).
As many of our customers will remember, we were among the “pioneers” of the use of screw caps, and the initial criticism and scepticism with which this innovation was met have proven so unfounded that we now sell more screw-cap bottles than bottles with traditional corks. We are equally certain that boxed wine is set to win over a very large number of consumers. Like all important innovations it may take time, but we are convinced that bag-in-box packaging has a major role to play in shaping the future of wine drinking.
winemaker's notes (pdf) ►